Multicom : Anticipation of user activity

This method is based on simulation exercises, observation and capture of users’ behaviour in a simulated environment. This enables anticipation of the use of a product that does not yet exist, and a better understanding of its performance.


  • Collect data about the user’s experience when first coming into contact with new technology
  • Anticipate the use of a product before it is developed
  • Validate the potential of some functions before they are applied
  • Reduce useless development costs by intervening early on in the design cycle
  • Identify appropriate interaction modes


Service Offering

  • Analysis of practices
  • Analysis of requirements
  • Socio-economic analysis
  • Exploration of acceptable technological solutions
  • Socio-economic recommendations

How it works

By application of techniques that allow the observation of users in situations that are as close to real life as possible. For example, the Wizard of Oz technique enables the simulation of functionalities of a product that have not yet been implemented.

When to apply this method ?

When products integrate new technology or when it is difficult to observe users in real-life situations.

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